Leah EmersonComment

Wormewoole — Branding

Leah EmersonComment
Wormewoole — Branding

Sara contacted me a while ago asking me if I would be interested in partnering with her business, Wormewoole, to do some branding. I took a look at her Instagram, and immediately knew this was a branding project made for me. What Sara does at Wormewoole is she creates handmade wool items, such as the ones you will see in this post (scarves, mittens, hats), and so much more. Everything she creates is beautiful and so carefully/delicately made! 

If you know me, you know I love all things cozy, so that's the direction I decided to take this photoshoot in. Instead of going outside to the lake or in the snow, etc., I decided to stay home with a cup of coffee and a book, and then did a few photos outside in the Chicago back-alleys to give it an urban feel. 

I love the process of branding and creating a look and feel for different businesses based off of who they identify themselves as/what they want to be known for. Being able to use my photography in that way was a blast, and it's safe to say I'm in love with these types of shoots!

If you guys like what you see, you can check out more of Sara's stuff here